Services
Surround yourself with services from experts who know
your business.
360 Degree Services
Our menu of services begins with strategy and branding, continues through business development, to marketing communications, and results in greater brand recognition, more robust client and talent acquisition, and more meaningful growth.
Strategic Planning
We’ll evaluate your firm from a 360 degree perspective – assessing where you are today, exploring your vision for the future and defining your measures of personal and professional success. We’ll analyze your current client base to determine your most profitable and desirable segments and help you identify the best business model to meet their needs and leverage your strengths. Then, we’ll determine your key strategic initiatives and build a tailored action plan with practical solutions to achieve your goals.
- Business strategy and planning
- Client base analysis and segmentation
- Competitive analysis
- Strategic growth planning
Brand Development
Branding is a business strategy and must involve all aspects of your practice. Fort Point will help you plan and deliver a consistent message and experience in all contacts with your prospects, your clients, and your associates. We’ll help you help you distinguish your firm by building a strong brand position and a compelling value proposition based on your key strengths, benefits, and competitive differentiation.
- Brand positioning
- Messaging platform
- Client experience mapping
Marketing and Business Development
We’ll profile your ideal clients and create targeted campaigns to attract the most qualified and motivated prospects. We’ll also help you generate a robust referral network from your clients and your peer professionals. Recruiting and retaining top talent is critical to your growth and success. To attract the best and the brightest to your firm, Fort Point will profile the ideal candidate, create a compelling value proposition, and help you elevate your visibility in the industry.
- Marketing diagnostics and planning
- Client acquisition, engagement and retention programs
- Referral generation campaigns
- Talent acquisition and development programs
Communications and Creative Services
We offer fully integrated communications programs that may include major branding or marketing initiatives, as well as completing discrete, tactical projects such as presentations or white papers on demand. Our industry-tested writers and designers will create a distinct visual style and voice for all of your communications and enhance your clients’ experience by developing a robust online presence.
- Visual brand identity design
- Sales collateral
- Advertising and public relations
- Web development and hosting
- Newsletters, feature articles, white papers, and blogs
- Podcasts, text marketing, email, and webinars
